We help FLYEfit succeed with digital.
See what Boom 22 contribute to their success.
FLYEfit Group, Dublin, Ireland.
Fitness, Membership, E-commerce.
FLYEfit are a rapidly growing company, with their website as the central nervous system to their operation. We work with the team daily to ensure they have the support to operate their digitally driven business.
We are part of the team.
The Digital Donkeys.
This case study is designed to give you a helicopter view of the work we do with FLYEfit.Everything from the website to the SEO, Adwords, Graphic Design and Email Marketing.
In 2014 we launched the first redesign of the original FLYEfit website, since then the company has grown quite drastically, expansion is happening rapidly. As the website is the core of the customers interaction with the company, the decision to simply the website in order to deliver on what the customers wanted. Simplify, minimise clicks, reduce noise and offer clarity were the goals. In early 2017 we launched the new and improved flyefit.ie website, responsive and clean. The response has been great.
SEO & Google Adwords.
Boom 22 manage part of the digital traffic acquisition strategy for FLYEfit through search engine optimisation and Google Adwords. We have drastically reduced the preceding six figure adwords spend while increasing the quantity and quality of traffic to the website. The analytics show we have increased the performance while spending less, that is unique and definitely appreciated.
We define and manage how the Google Adwords budget will be spent.
Performance & Reporting
We are responsible for SEO performance and report monthly.
Design & Print
On a daily basis we work closely with the marketing team in FLYEfit to execute their concepts where graphic design is required. Both for digital and print/physical use, we are engaged on an hourly basis to produce on demand.
Campaign Management & Performance Reporting
Email marketing is an essential element of FLYEfits’ communication strategy for their current membership base, but also for their win back and customer acquisition strategy. We manage the design, distribution and performance reporting around their Email Marketing campaigns.
Vehicle Wrap Graphics
We have even produced vehicle wrap graphics for the brand new FLYEfit service vehicle fleet. We can work closely with you and your team also to make sure your branding and message is delivered in the best fashion.