The Christmas Gift Clinic Mobile App

As part of an Eircom eMobile Christmas campaign in partnership with Verve Marketing, we developed an iPad mobile application for install on in Mobile on street Christmas Gift Clinics. Influencing consumer decision making and collecting consumer data.

From Concept

The concept of a Christmas Gift Clinic was developed by the creative team in Verve Marketing. We advised and offered our knowledge and expertise on the initial concept and worked to refine the idea into a finished app, that would deliver on the campaign goals.

“Lorcan and his team at Boom22 helped us develop a nifty little iPad app in a very short lead-time and on a tight budget. Boom22 were very easy to work with and solution focused – our client was delighted with the end product.”

John O’Shaughnessy | Creative Director – Verve Marketing

To Reality

The Christmas Gift Clinic was launch in early December, and rolled out across the country. The campaign was delivered on street, design to grab attention and capture data. The tablet complete with mobile app installed was fixed in a mobile unit, and manned by Verve staff. The mobile app was design to capture peoples email address for post campaign email marketing, while also offering a call to action to drive immediate footfall to local Eir retail store.

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