Web design is growing and improving in the industry every year. Different things happen and come in to effect every year. We tend to ignore some trends and web updates, but when they have a big effect on your business, reading up and taking notes is something you must do. Below we will cover you for the start of 2018, here are the top 6 web design trends of 2018.

#1 Mobile pages come first!
Using mobile devices to browse the web is rising every year according to statista. In 2015 just 35.1% of users browsing the web were on mobile devices, fast forward to the first half of 2018 and we’re now at 52.2%. A big difference ,we know. The main learning factor here is simple, make your web pages mobile friendly. Make them very usable and enjoyable on mobile devices. Even google wants you to make your website mobile friendly. Which is why they rolled out their new mobile first index. Its best to learn about this new trend seeing as google now ranks web designs that favour mobile layouts over everything else.

#2 AMP (Accelerated Mobile Pages)
Accelerated Mobile Pages (AMP) are now also quite important. AMP, it’s an open-source coding standard for publishers that allows them to load their sites quickly on mobile devices. Mobile websites can be a bit clunky, but AMP improves your mobile experience by stripping down code, using external resources for media files and running scripts in parallel to allow pages to load instantly.

AMP is a must for 2018. No potential customer likes a page that loads slowly, and you don’t want to push prospects to one of your (faster) competitors. You also don’t want to develop a reputation for having a bad website. People remember these things.

#3 Using good fonts and colors
Bold font styles are very important because it keeps people hooked on reading your content. Whitespace also goes hand in hand with bold fonts seeing as it makes it easier to skim through and digest large amounts of text content.

On mobile devices, nice big fonts with plenty of whitespace in between creates a very pleasant user experience and can even overtake using images, seeing as images can slow pages down and lower your web designs performance.

#4 Responsive design
Responsive design is when your website is designed in a way that it resizes and responds to look appealing across multiple screen sizes such as mobile, TV and tablets. If your website design cant automatically adjust to being put on a certain device. This will be a huge problem and would be recommended to take action as soon as possible.

#5 Animation
Animation can play a huge part in making ideas and interfaces easier to understand. In a world where everyone is in a hurry with little patience, and time is short, animation can convey complex ideas in a short amount of time whilst at the same time engaging and informing.

Animated logos is an obvious trend, and one that gives a company a big opportunity to enhance their brand further. However, getting it right is a major responsibility. It’s a visual representation of the company in a tiny space and if it’s a good logo it contains a lot of meaning.

We’re also seeing the return of the GIF – partly thanks to the fact that basic animated GIFs can be read by almost anything. It seems the world is ready for animation of everything, some companies are having a sense of fun to the logo in your email signature.

#6 Playful illustration
We’ve been seeing lots of illustration on websites in 2017, and that’s no coincidence. Brands want to stand out and illustrations are a great way to put personality into a website.

They are visually engaging without getting in the way of functionality and simplicity. Illustrations come in infinite shapes, sizes, styles, and are a dynamic element to look out for in 2018 and beyond.

This trend isn’t only about being whimsical, though. Illustrations can be extremely practical ways of presenting or explaining information. Nobody wants a boring website, and custom drawings are a human touch that can breathe life into otherwise dry content.

The marketplace is saturated and competitive, and web design needs to strike a balance between personality and functionality; illustrations are the perfect way to showcase who you are, just look at funemployed.life.

And there you have it, you just learned about 6 web design trends that will take the industry by storm. If you have a business and would like to take advantage of these web design trends and give your web presence a high quality professional look, why not get in touch with us for a quick chat?